Audi Spain

Audi A4 Robots

Audi Spain
Nacho Gayan

We all have someone to look up to

The name of the Audi campaign was: We all have someone to look up to.
A beautiful truth.

So, if you could choose, would you be a tiny, slow old fashion robot? A broken toy? Or would you pick to be a sharp, state-of-the-art, stylish machine capable of the most poetic adventures, and yet able to jump, run or look as the most skilled human? This robotic wonder is perfectly accurate in its physical movements; The steps on the run, the rail hand hold before the jump, the look in its eyes…

He gets even breathless after so much activity. But wait, did you see HIM playing the fiddle? What if perfection were not that far away?