Audi

Audi R8

Client:
Audi
Agency:
-
Director:
Nacho Gayan
Year:
2012

Go Playful!

Ralph H. Baer invented the game SIMON in 1978 and introduced it to the world with a slick party at NYC’s Studio 54. It quickly took over the world. If you were to conquer the world you would certainly be driving this R8.

This new version of the Audi race car moves over the great glass stage that was built as lightly as our finger would do on the Simon game. The pace accelerates and we rock out as the game, car, and film go faster and faster, then suddenly come to a screeching halt.

Go light, go agile, (go playful!).