Absolut

Greyhound

Client:
Absolut
Agency:
TBWA-Chiat-Day
Director:
Carl E. Rinsch
Year:
2012

Party Animals

In the middle of nowhere, a vast salt flat defines the background for a race of bionic mech greyhounds.

Different vehicles arrive to this crazy scenario, each of which is full of supporters for every dog and color team: three different teams for three different colors.
Ready, steady… Go!

In a different stage, Swedish House Mafia is performing its magic on a very special control room and, as the beat pumps, we understand the dogs are racing in perfect unison with the music. Crowd, dogs and band all cheer on one thing: party!